6/23/2023 0 Comments Pandora radio musica![]() Pandora provides users a uniquely-personalized music experience powered by its proprietary Music Genome Project® technology. Your real opportunity though is reaching the RIGHT listeners. So your potential reach as a musician on Pandora is massive. The company is a subsidiary of SiriusXM, and is available through its mobile app, the web, and integrations with over 2,000 connected products. Why should I get my music on Pandora?Īlthough Pandora is only available in the United States, it has a huge listenership. This article will lead you through each of those steps so you can make the most of your music on the platform that defined customized streaming. After that, it’s time to use Pandora’s music marketing tools to build your audience. Then you’ll want to submit your songs through Pandora’s portal for greater visibility. Obviously you want to get your music onto Pandora. Yep! And many musicians who use CD Baby are getting paid significant Pandora royalties. This article originally appeared on you know that Pandora is the largest ad-supported streaming service in the US? But sometimes - at least if you’re me - you can’t figure out obvious things until someone says them out loud. Not just something you get for free with an internet connection.Īll of this seems obvious in retrospect. They want you to think that on-demand music, whenever you want, wherever you want it, is something you pay $10 a month for. Big Music wants as many subscription services out there as possible, because Big Music is trying to stuff the free music genie - that popped up nearly two decades ago in the Napster era - back in the bottle.If one of the big labels has a problem with something Pandora is doing, it can pull its music and cripple the service. Now that Big Music has direct deals with Pandora, Big Music has leverage.“They’ve seen the light,” said a Big Music executive, explaining why the industry would like to see Pandora stay afloat. Pandora now plans to launch a subscription service, which will mirror the ones sold by the likes of Spotify and Apple Music.Pandora ended up negotiating licenses directly with the big guys.You will not be surprised to know that the Big Music guys argued that Pandora built a multi-billion dollar business with their stuff without giving them their proper cut.īut that was then! Now, things are different in two significant ways: copyright rules that let them pay a set price for each song they streamed, without ever negotiating with the labels and without ever charging consumers. That’s a change from years past, when Pandora was the company the music guys loved to hate, because Pandora had figured out how to build a big streaming music service without charging for music, and without making deals with Big Music. The new, new thing is that Big Music - the music labels and publishers that dominate the industry - aren’t gleeful about that prospect. Sirius XM remains, as always, the logical buyer. ![]() While competitors like Spotify and Apple Music are booming, Pandora has been treading water.Īs Bloomberg’s Lucas Shaw reports, Pandora’s management is under investor pressure, yet again, to explain why they shouldn’t sell the company. To the news you’ve heard before: Pandora, once a music streaming pioneer, now looks like a music streaming casualty. ![]() ![]() And the music business isn’t happy about that.
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